Samantha earned a BA in Psychology from the University of Michigan and a dual Masters in General Education and Special Education from New York University. She is a New York State certified Special Education teacher with extensive training in Applied Behavior Analysis. As an early childhood education specialist and special instructor, she has been helping children achieve milestones in all areas of development and coaching families and preschool teachers for 15 years. Samantha also founded The Blooming Child, Inc. and Preschool Studio, which provide educational services. While working as an education, development, and behavior consultant for children with special needs in preschools throughout Manhattan, Samantha was approached by many families of typically developing kids who were confused about choosing the right potty training method, anxious about starting the potty training process or about their child's lack of progress, and concerned about finding the time to commit to potty training. After successfully helping her students and these additional families with potty training for over a decade with a 100% success rate, in 2014 Sam founded NYC Potty Training, Inc. in response to the growing demand for this service and to be able to help make potty training a positive experience for all.