I help event sponsors and speakers convert their event marketing costs from an expense to a highly profitable investment. I work with event organizers and event planners to provide value beyond logistics to their participants to increase engagement, conversion and retention. Event planning is only one step, but no matter how perfect the logistics go and how smooth it runs; logistics don't produce ROI. Each revenue driven event starts with an event marketing assessment which takes us through the six stages: strategy, logistics, outreach, nurturing, sales & metrics. Once we identify "broken bridges" we can create customized blueprints for your upcoming revenue driven event.