For 20 years, BrandForward has helped more than 200 brands with customer research, brand equity measurement, brand strategy formulation, brand positioning, brand architecture and brand identity development. Our work is supported by BrandInsistence, our proprietary brand equity measurement system that measures the five drivers of customer brand insistence - awareness, relevant differentiation, value, accessibility and emotional connection - together with 70 other brand metrics. We have worked with large to small customers across almost every industry, from start-ups to Fortune 10 companies. We have branded consumer products, manufacturing companies, B2B companies, health care systems, medical devices, pharmaceuticals, universities, restaurants, professional associations, other not-for-profit organizations, wealth management firms, other professional service firms, REITs, municipalities, and more.